BE THE POSITIVE CHANGE THAT THIS PLANET NEEDS

WHAT IS THE EXTREME HANGOUT?

We launched The Extreme Hangout in 2021 at Cop 26. Inspired by our love of adventure sports and our passion to protect the planet, EXTREME made it it’s mission to give the youth a voice on the environment at COP and beyond.  Now backed by PWC and building on the extraordinary success we had in Glasgow we are rolling out the program with the mission to deliver 50 impact events in 50 locations over the next 5 years. We want to engage and inspire young people, harness the power of sport, and amplify the volume to shift the climate dial.  We are already connected to the networks young people consume, and in the first 6 months of 2022, Extreme hit 1 billion video views across its social platforms.

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Three parts to drive action

The EXTREME Hangout programme has 3 main parts: 

1. Anchor event at COP every year

2. Locally organised, global event series, in locations around the world

3. Video and voice series for year-round broadcast on multiple platforms

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To shift the climate dial

We are doing this to shift the climate dial, our programmes will 

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- Inspire, engage and empower young people on the UN SDGs

- Champion actions worth taking

- Find the gears to turn the cogs to amplify the volume to drive massive behavioural change.

- Work collaboratively with amazing partners to shift the dial    

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50/50/5

The big goal is to deliver 50 impact events in 50 locations in 5 years

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WHY HAVE WE CREATED THE EXTREME HANGOUT?

EXTREME is an adventure sport brand driving positive change through extreme and adventure sport. We are passionate about the planet, the environment and sustainability and our young audience believes the same. With little being done, we stepped in to activate this and welcome your support to bring it to life and reach its full potential.

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AUDIENCE

The message and debate from any EXTREME Hangout will be carried to a global audience.  Extreme’s social media channels have a growing audience of 20m fans, with 200m video views per month, managing over 1billion video views in the first half of 2022.  With EXTREME Hangout partners we can reach truly massive audiences to drive exposure and engagement.  We have global reach and a young audience that want to be engaged on this. We hope you will join us, we don’t have much time.